The First Week of Munch O Crunch Run: Faith, Fear, and Fifty Downloads

Well, well, well. Munch O Crunch Run launched almost a week ago, and I think I’ve felt every emotion under the sun. This post might be a little raw, but I want to be as honest as I can be.

When I was about to hit the release button, I knew a few things. My audience is very small, so getting the game into the hands of players was always going to be a challenge. I also know I struggle to ask for help, or ask anyone to do anything for me. Even something as simple as asking people to download the game doesn’t come naturally. I tell people I’ve made a game, but I rarely give them any direction about what I’d actually like them to do next. That’s a me thing, and something I need to get better at.

The good book tells us to ask, for if we ask, we shall receive. The more I think about that, the more I realise I’ve been trying to do everything in my own strength. Instead, I should be asking God to go before me, to guide my steps, to open the doors that need to be opened, and to have faith that He’s got my back. I truly believe that this is what I’m meant to be doing, that this is my calling, and I believe God has huge plans for it.

The Launch - Fifty Downloads

So, I launched the game. As I mentioned, Munch Creative has a very small following, so there’s not a huge lever to pull when it comes to marketing. I decided to use my personal Facebook page, something I was hesitant to do at first. I didn’t want to bombard friends with “download my game!” posts, but I also realised that sharing something I’ve poured my heart and soul into since early 2024 is a good thing. It’s something I should be proud of.

As of writing this, Munch O Crunch Run has around fifty downloads. From a purely business perspective, that’s not great, in fact, it would be considered a failure. It’s not sustainable, and if I had staff, we’d probably all be out of jobs by now.

But please don’t get me wrong, I’m genuinely grateful for every single person who has downloaded and played the game. Each one of those downloads represents someone who took a moment to check out what I’ve built, and that means a lot.

The Two Voices

There are two thoughts that keep looping in my head.

Thought one: give up. It’s cost me thousands of dollars and countless hours drawing, animating, coding, and creating every single element of this game. It would be easy to walk away now, less stress, less disappointment, less financial strain. I could say, “I gave it a crack,” and move on. And honestly, just getting it to launch is something to be proud of.

But then there’s thought two: don’t stop.This is the optimistic one, the voice that says, You can do this. It won’t be easy, it’s going to take time, and it’s going to take work. But if I truly believe that Munch O Crunch can become a household name, then I need to show up, push harder, and keep the faith. I need to let God lead, to hand Him the stress and negative thoughts, and trust that He can turn this into something amazing.

The Plan Moving Forward

I’m not going to stop. Right now, I have 50 downloads. By the end of the week, I’ll have 100. A year from now, I’ll have 100,000. This is just the beginning, I can feel it.

If you haven’t downloaded the game yet, do it! Even better, once you’ve played, head over to the store page, grab some gems or a pack, and help support the journey.

Because this isn’t just a game launch, it’s the start of something much bigger.

Andy